HCC Paris (Helinox Creative Center) is our fourth flagship store, located in the Paris district Le Marais.

HCC Paris marks Helinox's first flagship store in Europe, following HCC Seoul, HCC Busan in Korea and HCC Tokyo in Japan, showcasing Helinox's expansion into Europe and consistent validation of its potential in the global market.

Unlike existing stores, HCC Paris will operate like a gallery, tailored to local characteristics, regularly introducing new collections, including collaborative products with other brands, offering visitors an unique experience whenever they visit.

Furthermore, we plan to expand outdoor culture by hosting events such as outdoor-focused exhibitions and cultural events, directly communicating with consumers from various fields.

Helinox CEO Young Lah said, “We are thrilled to open our brand's flagship store in the historic Marais district of Paris. We look forward to introducing Helinox's diverse products and sharing our brand's story with Parisians, French consumers, and all visitors to Paris.”

Like Helinox, our store on rue du Perche is made of duality.

Located in a building built in 1830, it retains from that era the beams, its typical Parisian facade and its woodwork. Its renovation combines a contemporary design with great technical expertise, mixing stainless steel, aluminum, and the nobility of marble and oak.

The ground floor, designed as a white surface, will host exhibitions and events.

Upstairs, the open space is intended to be warm like a Parisian apartment, presenting Helinox furniture in an elegant universe.